Search is the primary way that customers use to locate products on Amazon. Customers search by entering keywords, which are matched against the information title, description etc.
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Below are some general guidelines to improve your product listings. In particular, the documentation on listing optimization. Sign up for our weekly newsletter. Your product title is the part of your listing that will have the greatest impact both positive and negative on product performance in search. The secret to an effective title is how you order these elements, along with one other major ranking factor: additional target keywords.
In our experience, keyword order and keyword choice can dramatically influence Amazon product sales and rank. Titles in right rail ads have around characters and mobile titles have between characters. Anecdotally, the algorithm correlates higher relevance with keywords that appear earlier in the title. Therefore, we recommend making a list of your most important keywords and strategically placing them before each character breakpoint in the title.
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Whether you have an existing listing or a brand-new one, chances are you can always make some tweaks to help optimize for more visibility and sales. My two favorite tools are Helium 10 — Magnet and Keyword Inspector. By looking at competitor listings and using these tools, we can determine the best words and placement to start with. From there, we can use Amazon PPC to gather data on which terms help our listing convert and optimize for those keywords. Make use of special characters, like the ones below, to add some style and naturally break up phrases:.
For example, leather seats are a feature and the feeling of luxury and arriving refreshed are benefits.
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Also, just like the title, words used in the bullets will be indexed by the Amazon A9 algorithm and used to help identify your product when customers use the search bar. Again, Helium 10 — Scribbles is an awesome tool for building out your listing as it simultaneously eliminates words from your master list as you populate your listing details. Also, if you have a product warranty, most sellers will typically include these details in the last bullet. Additionally, well-written copy with a strong call to action can certainly have an effect on conversions.
This is a great time to tell a bit about your brand and product, while throwing in some valuable keywords you want indexed. Again, this is a great opportunity to keep using the Helium 10 — Scribbles Tool and include as many keywords as you can while still writing engaging copy.
Simply paste your formatted text and click convert. The seller has an excellent reputation, with over , positive ratings and several glowing reviews. Resist the temptation to include too many keywords, as this will make your titles long and difficult to read. Remember that you can always include additional keywords in your description.
Instead, look for synonyms of your keyword and use them throughout the text. Another way to make your content easier to read is by using headers to break up the text. Upload clear images of your products and make sure they showcase your items from multiple angles. The goal is to drive sales by giving people more confidence in their purchase decision.
Keyword stuffing is a big no-no in any SEO strategy. It creates a poor user experience, as it makes the text difficult to read and raises red flags with search engines, which can lead to penalties and poor eBay rankings. What should you do instead? And remember to write for human beings, not search engines.
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Here are a handful of eBay listing tools that can help your SEO strategy. Keyword Tool is an app built specifically for eBay for surfacing terms relevant to your products. It pulls the data from real search queries that buyers enter when using the eBay website or mobile app. The free version generates a limited list of keywords that you can copy and export. The paid version delivers more keywords and includes data around search volume and popularity.
This is a free browser extension available for Chrome and Firefox that displays metrics like search volume, competition, and CPC whenever you search for keywords on engines like Google, Bing, and eBay. Try it yourself. Type in a popular keyword or topic and see what shows up at the top of the page. As with written content, longer videos tend to get the most traction — but remember to think about user intent first.
The majority of search engines use click-through rate as a ranking factor. Optimizing your video with a great thumbnail can help that. A strong thumbnail should tell viewers exactly what the video is about. What has changed is the way you must build backlinks if you want good results. Low-quality links that are easily spammed — blog comments, paid links, etc. Links that are earned — through high-quality content , outreach and influencer marketing — on the other hand, are safe and extremely effective. But Google likes to make things tricky for us.
The best way to prevent that from happening is to diversify your backlink profile. For every incredible link you build, create another five that are medium quality. Why would Google rank your site in position 1 if users are greeted with a ton of glitches? Ever visited a website and been greeted with an ugly error page like this?
HTTPS is a best practice that will help your website boost its SEO presence, stay secure, and make it harder for malicious parties to break in and take advantage of your website. When the Atlantic, a highly-regarded, well-established media organization, decided to move to HTTPS in early , the transition was complex.
First, content had to be scanned individually, then ported over and checked for compatibility. The process was repeated with ads, and once compatibility and security were ensured, the website slowly went live in order to guard against traffic loss and unforeseen errors. Follow this guide to make the switch on WordPress. AMP, or Accelerated Mobile Pages , began as a Google-backed open initiative to allow publishers to easily create responsive, mobile-optimized content.
It takes information from website pages and displays them in an easy-to-view format for mobile devices :. Envisioned as a way to quickly render content on mobile devices like smartphones and tablets, AMP combines three components :.
Want to implement AMP to help cater to mobile searchers? We want to give search engines the best view of our website, right? To help Google understand your data, or to show your website smartcards and voice searches, you need to ensure that your semantic markups are correct. Semantic markups are essentially HTML tags which can help emphasize key information on your website. Just take heading tags, for instance.
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Nothing will sink your website faster in search rankings than a error. And nobody likes being stuck in a dead end — especially your audience. First of all, download your backlink profile using a tool like Monitor Backlinks. Backlinks that are pointing to a pesky error page will be highlighted, so sieve them out and head to your Google Analytics dashboard to find out how many page views the error page gets. That could include:. Here are three huge SEO techniques to capture local people who could become your customers.
These sources can include directory listings, which gather, aggregate, and submit relevant data for area businesses — information from physical directories like Yellow Pages or scanning business registrations. In a nutshell: Bigger search engines like Google will rely on these data aggregators to fill in the gaps of the existing information that's already in their databases, and will also cross-check to make sure that the facts are up-to-date.
Problems arise, however, when aggregators collect out-of-date data, leading a search engine like Google or Bing to list the wrong information — such as an old address for your business or a disconnected phone number. From that point on, local search listings should be accurately and automatically updated by your management service.
Oh, and remember to change all local listings if something changes — particularly when you move office or switch telephone numbers!
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A local landing page does what it says on the tin — targets people who are looking for something within a specific location. Just take a look at top organic results being shown for a local keyword:. Carrying out technical SEO for local search engines is a similar process to the one we discussed earlier.
Even so, local search engines are still extremely useful. Physical brick and mortar stores thrive on in-store visitors, right? Here are some useful terms and techniques to ensure that you optimize your business for local searches:. First, understand that schema markup is one of the most powerful, least used parts of SEO today.
Schema are basically brief snippets of data that can give extra information to search users and search engines. Reporting and analytics are two critical elements of SEO — both of which are indispensable to improving your overall marketing strategies. Effective reporting means you can understand key questions such as:.
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